WebSep 27, 2008 · Raid is going gothic with their latest ad campaign, using a macabre stylized Grim Reaper to push their 'Killing Bugs Dead' tagline. These dark print ads depict a killer … WebJun 10, 2024 · Raid lived up to its slogan to kill bugs dead, and Pegler spent more than 40 years animating blowing away wisecracking bugs with a canister of Raid. Don Pegler’s Legacy In 2015, the Raid Bugs were inducted into the Museum of Broadcast Communications “A Salute To Advertising’s Greatest Icons.”
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