WebOct 1, 2024 · Study 1: Bundling Increases Compensation Demanded for Losses Yet Decreases WTP in Acquisition Study 2: Greater Valuation of an Item Lost from a Bundle Yet Less Valuation of the Same Item Added to a Bundle Study 3: Greater Dissatisfaction for a Loss from a Bundle Yet Less Satisfaction for the Same Item Added to a Bundle WebMar 17, 2024 · This illustrates the asymmetric effect of bundling on valuation: despite demanding more for losses from a bundle, consumers are not willing to pay more for additional items added to bundles. Likewise, adding an item to a bundle does not excite consumers as much as losing an item from a bundle frustrates them.
Seller Beware: How Bundling Affects Valuation
WebShaddy, Franklin, and Ayelet Fishbach (2024), “Seller Beware: How Bundling Affects Valuation,” Journal of Marketing Research, 54 (5), 737–751. Fishbach, Ayelet, and Franklin … WebOct 1, 2024 · Shaddy F, Fishbach A (2024) Seller beware: How bundling affects valuation. J. Marketing Res. 54 (5): 737 – 751. Google Scholar; Shafir E (1994) Uncertainty and the difficulty of thinking through disjunctions. Cognition 50 (1–3): 403 – … boyajian citrus oil collection
Seller Beware: How Bundling Affects Valuation
WebMar 6, 2024 · This illustrates the asymmetric effect of bundling on valuation: Despite demanding more for losses from a bundle, consumers are not willing to pay more for … WebOct 1, 2024 · Seller Beware: How Bundling Affects Valuation Franklin Shaddy , Ayelet Fishbach First Published October 1, 2024 Research Article … WebNov 17, 2024 · Seller Beware: How Bundling Affects Valuation Article Full-text available Jan 2024 Franklin Shaddy Ayelet Fishbach View Show abstract The effect of context attractiveness on product... gutters and downpipes mandurah